Wines of the World Limited is one of the leading forces in the alcoholic beverage market in Kenya today. Through our vast experience in the market we have been able to anticipate the needs of the various categories of customers and we continue to endeavour to provide excellent service by responding as efficiently as possible to meet their ever evolving requirements. This has undoubtedly continued to give us an edge over the competition, a situation that we intend to maintain.

COMPANY VISION

To be the number one supplier and a household name of wines and spirits in East Africa and the Great Lakes Region.

MISSION STATEMENT

Wines of the World is the leader in the distribution & supply of quality value for money wines & spirits from the major regions of the world that satisfy our customers and the community at large hence maximizing returns to shareholders and employees.

HISTORY

Wines of the World Limited (formerly Reality Trading Ltd) began operations in 1992 under the entrepreneurial stewardship of the two shareholders Mr. Humphrey Kariuki and Mr. Stuart Herd. The company is licensed as an importer, wholesaler and retailer of wines under the Companies Act Cap. 486 of the laws of Kenya.

In the early years Wines of the World’s head office was located in Mombasa and the major customers were largely the hospitality sector targeting the tourist clientele at the Coast. Until 1995 the sales in Nairobi were handled by an agent; however as the potential of the Wine market in both Nairobi & the environs became apparent, the Company considered it prudent to shift its base to Nairobi to enable it to focus and tap into this growing market. The Company still maintains a fully fledged operation at the Coast which commands approximately 30% of the Wine Market in Kenya.