Target Markets

We have different Wines for different market channels as follows:

• Table wines, both white and red, packed in tetra-packs and casks that are relatively low priced targeting new entrants into wine, clients on a tight budget who would like to have some wine, low income households etc. These are distributed through supermarkets, distributors, class c bars and convenient stores all over Kenya.
• Competitively priced medium quality bottled varieties and blended wine from all major wine growing regions of the world targeting existing wine drinkers, the occasional wine drinker, and middle to high income households. These are distributed through the major supermarkets, distributors, hotels, lodges, restaurants, Class a/b bars and convenient stores.
• Top Quality wines from all the major wine regions targeting the connoisseur wine drinker for consumption at restaurants, hotels, lodges, and private safaris throughout the East Africa region.
• Quality and competitively priced wines from all major wine regions for consumption through duty free shops and for the export market at duty free prices
• Miniature quality wines primarily from South Africa and France to service passengers traveling through the East African hub on the major international airlines and also available to the hotel clients through the room mini bars